Mobile Edge Owner Mitch Schaffer Attends JVC Dealer Conference in Temecula, CA.

Every once in a while, business ownership throws you a perk.  I had one of those perks last week when I attended the JVC 2012 Product Preview Meetings at the Pechanga Resort and Casino in Temecula, CA.  Only a handfull of dealers were invited throughout the country and I was honored that we were selected.

Mitch Schaffer and JVC VP Bill Turner

Mobile Edge Owner Mitch Schaffer with JVC Vice President Bill Turner after a round of golf at the Journeys at Pechanga

It all started earlier this summer when Mobile Edge was featured in an article in Dealerscope magazine.  One of the photos that was used showed our head unit display filled with JVC decks.  A few days after the article was published I got a call from Bill Turner, Vice President of Mobile Entertainment for JVC.  I’ve know Bill Turner from his days as National Sales Manager for Orion Car Audio back in the 90′s.  He called to thank me for effectively supporting the JVC brand at Mobile Edge.  We spoke for quite a while and I shared with him what we were doing with our website and with social media in our store.

It was about a week later when Bo Lamar, Eastern Regional Sales Manager for JVC, called and asked if I would be interested in joining them from November 9 – 12 in Temecula for the 2012 dealer preview.  Of course I was interested!  They booked the flight and reserved the room and last Wednesday afternoon I left for the airport.  One cancelled flight and 12 hours later, I arrived at the resort.

Journeys at Pechanga

This golf course was absolutely beautiful. Pictures do not do it justice. It is important to note that the incredible surroundings did not improve my golf game!

The resort was beautiful.  It has a large casino that I tried very hard to stay out of and excellent restaurants and lounges throughout!   The good folks at JVC took care of everything!  They treated me like Mobile Edge was a 5 million dollar account (we’re not!!!!).  They listened to my ideas and cared about what I had to say.  On Friday, they treated me to the a round of golf at the Journey’s at Pechanga, rumored to be one of the top 5 public course in the country.

Rattlesnake warning sign

Never saw a sign like this on a PA golf course!

The product preview meeting was exceptional.  I had to sign an NDA (non disclosure agreement) so I cannot mention specifics, but I can say that 2012 will be a tremendous year for JVC.  We spent most of Thursday going over what the future holds for JVC and let me say that the future looks bright!

That evening at dinner, I had the pleasure of speaking with Chad Vogelsong, General Marketing Manager for JVC.  He is the brains behind most of their marketing efforts including the 60+ regional Facebook Pages and the annual “Turn Me On” videos. We talked about how Mobile Edge and JVC can partner up on some Facebook promotions.  Believe it or not, at 2300 fans, Mobile Edge is among the most popular Facebook pages for any car audio store in the country.  Because of this, Chad felt that Mobile Edge would be an interesting testing ground for some of the promos that they plan on running.   If you have not “liked” Mobile Edge or JVC PA on Facebook, be sure to do it now and be eligible for some great deals and giveaways coming up very soon!

This was a great opportunity for Mobile Edge and shows that some large companies really care about their dealers in smaller markets.  If you are in the market for an audio upgrade, I recommend JVC and if you are in the area, I invite to to check out their lineup at Mobile Edge.

USS Carl Vinson

On the ride to the airport I saw the USS Carl Vinson docked in the San Diego harbor (You can see it in the background). The day before, the supercarrier that dropped off Bin Laden hosted a basketball game. 

 

Mobile Edge Demo Vehicle Retains Stock Appearance, Sounds Incredible!

“Every great shop needs a demo vehicle to show off their products and installation abilities.”  These were the words of an industry member that I respect a lot at a training earlier this Spring.  His words really hammered home.  There we were, 2010 Mobile Electronics Retailer of the Year and we didn’t have a store demo vehicle.  We’ve had a lot of them in the past, but we haven’t had one to speak of for the last 3-4 years.   Shame on us!

Lexus IS250It was around this time that an ex-employee who now works for a chain of car dealers called me to let me know that they had just traded a vehicle “that I just might like!”  The vehicle turned out to be a 2008 Lexus IS250.  It was in excellent condition, had been serviced meticulously and the price was right.  We took delivery of the vehicle a few days later.

The next thing that we did was to lay out a list of criteria that the demo system needed to meet.  This is what we came up with:

  1. It had to retain factory radio.  This system needed to show off the capabilities that exist for factory integration.
  2. The vehicle needed to remain as factory looking as possible.  I wanted there to be very little, if any indication that an aftermarket system existed.
  3. Sound quality was to be much more important than SPL.  We wanted it to sound great and get loud if we wanted, but this was not going to be an ear-shattering system. Sound quality was the primary goal.

We spent the following week determining what we could do with this vehicle.  As we learned more about it , we quickly realized that we had made the right choice.  The front doors were equipped with 3 way component speakers.  There was a woofer in the bottom of each door, a mid in the center and a tweeter in the top.  The back doors housed a 2 way component set.

We also found that the vehicle was equipped with a factory amplifier located in the rear of the trunk.  After spending a good deal of time with the oscilloscope and RTA, we figured out what each of the wires did. Turns out, the front doors were bi-amped.  This meant that the amplifier was sending out low frequencies to the woofers and a shared mid/high signal to the mids and tweeters.  The amplifier also supplied a sub signal to the factory “subwoofer” located in the rear deck.

This presented a small problem to us.  In order to supply the amplifier with a full range signal, all of these frequencies had to be combined.  Audison BitOne to the rescue!  The BitOne is an amazing product that we will cover in detail in a future post.  In addition to re-combining the audio signals, it acts as a multi-channel 30 band EQ, time alignment device, provides an auxiliary input (or 2) and is the ultimate line output converter  (among other things).   We’ve used plenty of BitOne’s before, but this time we were really going to put it through it’s paces.  This vehicle was the perfect playground for the BitOne.  As an added bonus, the DRC (remote control unit) for the BitOne fit nearly perfectly in the factory change holder to the left of the steering wheel.

Hertz Mille MLK2TWWhen it came time to pick speakers, the decision was simple.  We wanted the ultimate in high end sound from a 2-way system.  That narrowed the search to the Hertz Mille MLK2TW 2 way component set.  We mounted the woofer in the factory woofer location and the tweeter in the factory midrange location.  Great care was taken to make sure the speakers were aimed properly for the best imaging possible.   The back speakers remained stock and play off of the factory amplifier.  There is a small twist here.  The rear speakers would not be part of the main system.  For critical listening, the rear speakers would be turned off completely.  In the event that there would be a rear seat passenger, the rear speakers can be engaged to provide sound to the back.

Custom sub enclosure for  Lexus IS250Again, the sub proved to be an easy decision.   We wanted very defined and clear bass.  We also knew that this single sub would go into a small sealed enclosure in the trunk so it had to handle a good deal of power.  This lead us straight to the Hertz HX250.5 10″ subwoofer.  This sub handles power, works great in a small sealed box and sounds fantastic.  A custom fiberglass enclosure was built into the driver’s side of the trunk.  When you open the trunk, you would not know that the sub is there unless you were familiar with a Lexus IS250 trunk.

Lexus IS250 trunkFor amplification, we  went to the Audison LRX5.1K.  This 5 channel amplifier is an all in one solution designed specifically for bi-amped systems with a sub.  Channels 1 and 2 provide 60 watts to each of the tweeters.  Channels 3 and 4 send 170 watts to each of the doors woofers. A massive class D channel provides 750 watts to the subwoofer.  These power ratings are for the way that we chose to configure the system.  The amp can produce more power when being driven to lower impedances.  We chose not to do this to maximize sound quality and system headroom.

Hushmat Silencer MegabondAt Mobile Edge, we believe in sound deadening and encourage it in all of our jobs.  To be able to demonstrate exactly what proper sound deadening can do, we turned to Hushmat.  Hushmat is a leader in vehicle sound control.  We treated nearly every surface of the Lexus with Hushmat Ultra.  Three of the doors were treated, inside and out.  The driver’s side rear door was not treated with Ultra so that we could show customers the difference that it can make by doing a simple “knock” test.  The difference is truly amazing.    In addition to the Hushmat Ultra, we installed Hushmat Silencer Megabond in each of the 4 doors.  What Ultra does for low frequency vibrations, Silencer does for higher frequency noises such as road and wind noise.    When the vehicle was reassembled and we took it for the first ride, the noise floor difference was nothing short of astonishing!  An already quiet car is now nearly dead quiet while cruising down the highway.  Imagine what this did for the sound.

We installed a few other tricks into the vehicle:

  1. We added Bluetooth handsfree that works through the factory radio and outputs through the vehicle’s speakers.  This system is truly remarkable in both ease of use and sound quality.
  2. A custom usb port was installed into the factory cigarette lighter location.  Looking at the port, you would think that it was there when it left Japan.
  3. An iStreamer device was installed to boost the output level and overall sound quality of an iDevice.  In addition, the iStreamer will charge the device while it is in operation.  We have used the iStreamer in several vehicles and find the improvement in sound from an iDevice to be remarkable!
  4. We added an Audison 1.4 farad capacitor to improve overall sound quality of the system.  This is recommended in most every system that we do.
  5. We made a customer Lexan panel to go into the factory skihole location.  It was engraved with “Mobile Edge 2010 Retailer of the Year” and backlit in red neon.

Tuning the Lexus IS250 audio systemAfter the installation was completed, it came time to tune… and tune….. and tune some more.  Fortunately, Mobile Edge has all of the necessary tools to toon any system the right way.  We spent hours in the trunk with the Oscope getting the levels just perfect.  Once that was complete, we moved on to the driver’s seat with laptop and RTA in hand.  While the BitOne is a very  complex and detailed device, it takes a lot of time to properly set it up.  Crossover points need to be set, tested and changed.  Each output channel has it’s own 30 band EQ.  Time alignment has to be set up and then slowly dialed in to perfection and all of that is for the driver’s listening position.  Much of this has to be calibrated specifically for other listening positions.  In our case, we set up a passenger’s seat listening position for when we are demoing the system to clients.   When it was all said and done, we probably had close to 40 hours of setup and tuning in this vehicle.  It wasn’t until we were completely satisfied with the results that we announced the vehicle’s completion.

The Lexus rivals the sound of most high end home hi-fi setups.  The imaging and staging in this vehicle are nothing short of amazing.  The singer sounds as if he/she is hovering over the center of the hood.  You can pick out the locations of the other musicians across the top of the hood.  Fidelity and sound quality far exceed what you would normally come to expect from a high end car setup.  Don’t take my word for it.  Stop in sometime and take a listen for yourself.  This is not a boom system, but I would submit that this very well might be one of the very best sounds systems that you have ever heard.

Take a look at some of the build pictures below. Click on any picture to open up the slideshow.

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Mobile Edge Installs System in Motola’s Paving Plow Truck

A few weeks ago, Dante Angelus, the owner of Motola’s Paving, approached me about getting a system installed in a 2007 Ford F250 that is used as one of their plow trucks.  These guys spend a lot of time  in their vehicles when the weather is bad and they need their tunes!   He was looking for something that sounded great and was functional but could get loud when necessary.  He also wanted something that didn’t take up much room.  We had just the right plan for him!

We started out with a JVC KDR900 deck.  This unit served his needs perfectly.  It has Bluetooth handsfree and A2DP wireless streaming so he can use his smartphone to stream Pandora.  The radio has over 5 volts of output on the RCA’s which is perfect as the foundation of a great system.

From there, the signal goes to a Memphis Reference MR4.480 Amplifier.  This is a new amp from Memphis Car Audio.  It is an extremely low profile amplifier that generates a great deal of power.  The amp fit perfectly under the passenger’s seat!

For highs Dante decided to go with the Hertz ESK570 5×7″ component set.  The woofer dropped into the factory opening in the doors.  We treated the area’s behind and adjacent to the speaker with sound deadening for an even better sound.  The crossovers are mounted inside of the door panel and the Tweeters were cut into the door panel.  The end result was a very clean, stock appearance!

For bass, we kept it high quality but simple.  We used a Memphis C312D2 high end woofer and housed it in a customer Memphis enclosure.  This fit perfectly behind the  front seat with room to spare for people on either side!  While not stealthy in appearance, it allows Dante to remove it if he ever has to use the truck to haul men to a paving job site.

In the end, this job was clean, simple, functional and IT ROCKS!  Highs are  loud and clear and the bass is low and tight!  What more could you ask for when spending hours clearing snow for many businesses in the surrounding area… Including Mobile Edge!

Stock dash of 07 F250Stock door panel of 07 F250JVC deck installed in in 07 F250Installing speakers in 07 F250Crossover wired inWoofer from Hertz ESk570Memphis C312D2 WooferMemphis MR4.480 amplifierFinished install in 07 F250Hertz ESK570 component set in 07 F250

Mobile Edge Installs a Hertz Audio System in a 1992 Mitsubishi 3000GT VR4

Back in May we had a great opportunity to install a complete Hertz Audio System in a 1992 Mitsubishi 3000 GT VR4.  What made this job very special is that the customer came all the way from the Philadelphia area to have us work on the vehicle.  He found us online while researching Hertz products.  He an his son were restoring this vehicle and knew that it needed the best when it came to the audio system.

After several phone conversations, the customer took the drive up to our location and we spoke at length about the install.  He auditioned a bunch of speakers and amps and decided to go with a Hertz EP5 5 channel amp, HSX165XL component speakers and an Energy Series subwoofer.  The doors were covered with Dynamat to make sure that the speakers could sound as they were meant to:  Superb!

As always with Hertz, the end result was nothing short of magical!

Also installed was a Compustar Remote Car Starter and a  JVC Bluetooth enabled in dash CD player.  Check out some shots of the install below.  Click on any photo to link to our Flickr page with descriptions of all the photos.

Closeup of the Edge of the Hertz EP5 AmpCloseup of Factory Speaker LocationDoor panel removed on 1992 Mitsubishi 3000GT VR4Subwoofer Enclosure and Amplifier in PlaceJVC KDR900 Mounted into the DashAlmost DoneSub Box and Amplifier In PlaceHertz Audio System in 1992 Mitsu 300GT VR4Box and Port CutoutsDynamat Installed in Driver's DoorFactory Tweeter Location 1992 Mitsu 3000GT VR4Closeup of Dash After Radio Was RemovedDynamat Being AppliedFactory Tweeter Location in 1992 Mitsu 3000GT VR4Hertz HSK165XL Tweeter MountedHertz HSK165XL WooferHertz HSK165XL Tweeter MountedAmp Board ConstructionDoor Panel Back TogetherHertz EP5 Amplifier MountedRadio Removed From DashDoor Panel removed 1992 Mitsubishi 3000GT VR41992 Mitsubishi 3000GT VR4

Mobile Edge One of Top 3 Vote Getters for Retailer of the Year 2010

About a month ago, we found out that we had once again been nominated for Retailer of the Year. We were nominated last year and finished in the Top 5 nationwide. Getting nominated 2 years in a row made us all extremely proud. It says that we are in a group of 100 retailers nationwide that are viewed as the best of the best.

Like last year, we immediately started campaigning. This was pretty straightforward. We contacted our friends and associates within the industry and asked for their vote. It looks like most of them voted because a few days ago we found out that we are currently in the top 3 nationwide! What an honor for a small shop in a town of 10K people in Eastern PA! Voting ends on April 15th and we are hoping to again be a finalist for the Retailer of the Year!

Thanks to all who voted and if you are in the industry and reading this, click  HERE and vote for Mobile Edge!

iPod Interface for Most Every Car – The iSimple TranzIt

Until recently, we stayed away from “universal” iPod interfaces.  There were none that we found that offered the kind of quality that we require at Mobile Edge.  Most lacked greatly in sound quality or were clunky to use.  Some did not charge the iPod/iPhone and others were noisy.

Recently, one of our vendors recommended the iSimple TranzIt.  We ordered one in for a customer and it performed flawlessly.  Since then we have sold and installed many of them.  The sound quality is very good and it is a very flexible and easy to operate.  It works with and charges most iPods and the iPhone and will play any device with a standard 1/8 inch stereo headphone output.  It even has a video output. This makes it easy to stream video from your iPod or iPhone into your vehicle’s monitors!

The iSimple is a very affordable and reliable method of getting your iPod to play through your car’s  audio system

You continue to control the device in the same way that you do now.  Think of the iSimple as an audio/video conduit to your vehicle.  Unlike more advanced vehicle specific interfaces that display information on your factory radio, the iSimple just gets the music into the audio system.

The iSimple TranzIt is what is known as an FM Modulator.  Essentially, that means that the output from portable device is “modulated” into an FM signal that is injected directly into the indash radio.  You tune your radio to a specific playback channel, turn the switch on and magically your music is playing throughout your ride!

The iSimple is a very affordable and reliable method of getting your iPod to play through your car’s factory (and in some cases aftermarket) audio system.  I would recommend it in any case where a vehicle or radio specific interface is not available.   If you have the option to go with a high quality vehicle specific interface, always choose that route.  The sound quality will be the best possible and in most cases the “meta data” will be displayed on your radio.  But if there isn’t one of these for your vehicle, the iSimple TranzIt is the clear choice.

The iSimple Tranzit is available at Mobile Edge.  We will ship this product anywhere in the US.  Call or email for details.

Please click on any of the images below to see more detailed pictures and information about the iSimple TranzIt.

iSimple TranzItThe iSimple TranzItiSimple TranzIt CablingiSimple TranzIt ModulatoriSimple TranzIt SwitchiSimple TranzIt