Mobile Edge Owner Mitch Schaffer Attends JVC Dealer Conference in Temecula, CA.

Every once in a while, business ownership throws you a perk.  I had one of those perks last week when I attended the JVC 2012 Product Preview Meetings at the Pechanga Resort and Casino in Temecula, CA.  Only a handfull of dealers were invited throughout the country and I was honored that we were selected.

Mitch Schaffer and JVC VP Bill Turner

Mobile Edge Owner Mitch Schaffer with JVC Vice President Bill Turner after a round of golf at the Journeys at Pechanga

It all started earlier this summer when Mobile Edge was featured in an article in Dealerscope magazine.  One of the photos that was used showed our head unit display filled with JVC decks.  A few days after the article was published I got a call from Bill Turner, Vice President of Mobile Entertainment for JVC.  I’ve know Bill Turner from his days as National Sales Manager for Orion Car Audio back in the 90′s.  He called to thank me for effectively supporting the JVC brand at Mobile Edge.  We spoke for quite a while and I shared with him what we were doing with our website and with social media in our store.

It was about a week later when Bo Lamar, Eastern Regional Sales Manager for JVC, called and asked if I would be interested in joining them from November 9 – 12 in Temecula for the 2012 dealer preview.  Of course I was interested!  They booked the flight and reserved the room and last Wednesday afternoon I left for the airport.  One cancelled flight and 12 hours later, I arrived at the resort.

Journeys at Pechanga

This golf course was absolutely beautiful. Pictures do not do it justice. It is important to note that the incredible surroundings did not improve my golf game!

The resort was beautiful.  It has a large casino that I tried very hard to stay out of and excellent restaurants and lounges throughout!   The good folks at JVC took care of everything!  They treated me like Mobile Edge was a 5 million dollar account (we’re not!!!!).  They listened to my ideas and cared about what I had to say.  On Friday, they treated me to the a round of golf at the Journey’s at Pechanga, rumored to be one of the top 5 public course in the country.

Rattlesnake warning sign

Never saw a sign like this on a PA golf course!

The product preview meeting was exceptional.  I had to sign an NDA (non disclosure agreement) so I cannot mention specifics, but I can say that 2012 will be a tremendous year for JVC.  We spent most of Thursday going over what the future holds for JVC and let me say that the future looks bright!

That evening at dinner, I had the pleasure of speaking with Chad Vogelsong, General Marketing Manager for JVC.  He is the brains behind most of their marketing efforts including the 60+ regional Facebook Pages and the annual “Turn Me On” videos. We talked about how Mobile Edge and JVC can partner up on some Facebook promotions.  Believe it or not, at 2300 fans, Mobile Edge is among the most popular Facebook pages for any car audio store in the country.  Because of this, Chad felt that Mobile Edge would be an interesting testing ground for some of the promos that they plan on running.   If you have not “liked” Mobile Edge or JVC PA on Facebook, be sure to do it now and be eligible for some great deals and giveaways coming up very soon!

This was a great opportunity for Mobile Edge and shows that some large companies really care about their dealers in smaller markets.  If you are in the market for an audio upgrade, I recommend JVC and if you are in the area, I invite to to check out their lineup at Mobile Edge.

USS Carl Vinson

On the ride to the airport I saw the USS Carl Vinson docked in the San Diego harbor (You can see it in the background). The day before, the supercarrier that dropped off Bin Laden hosted a basketball game. 

 

Mobile Edge Demo Vehicle Retains Stock Appearance, Sounds Incredible!

“Every great shop needs a demo vehicle to show off their products and installation abilities.”  These were the words of an industry member that I respect a lot at a training earlier this Spring.  His words really hammered home.  There we were, 2010 Mobile Electronics Retailer of the Year and we didn’t have a store demo vehicle.  We’ve had a lot of them in the past, but we haven’t had one to speak of for the last 3-4 years.   Shame on us!

Lexus IS250It was around this time that an ex-employee who now works for a chain of car dealers called me to let me know that they had just traded a vehicle “that I just might like!”  The vehicle turned out to be a 2008 Lexus IS250.  It was in excellent condition, had been serviced meticulously and the price was right.  We took delivery of the vehicle a few days later.

The next thing that we did was to lay out a list of criteria that the demo system needed to meet.  This is what we came up with:

  1. It had to retain factory radio.  This system needed to show off the capabilities that exist for factory integration.
  2. The vehicle needed to remain as factory looking as possible.  I wanted there to be very little, if any indication that an aftermarket system existed.
  3. Sound quality was to be much more important than SPL.  We wanted it to sound great and get loud if we wanted, but this was not going to be an ear-shattering system. Sound quality was the primary goal.

We spent the following week determining what we could do with this vehicle.  As we learned more about it , we quickly realized that we had made the right choice.  The front doors were equipped with 3 way component speakers.  There was a woofer in the bottom of each door, a mid in the center and a tweeter in the top.  The back doors housed a 2 way component set.

We also found that the vehicle was equipped with a factory amplifier located in the rear of the trunk.  After spending a good deal of time with the oscilloscope and RTA, we figured out what each of the wires did. Turns out, the front doors were bi-amped.  This meant that the amplifier was sending out low frequencies to the woofers and a shared mid/high signal to the mids and tweeters.  The amplifier also supplied a sub signal to the factory “subwoofer” located in the rear deck.

This presented a small problem to us.  In order to supply the amplifier with a full range signal, all of these frequencies had to be combined.  Audison BitOne to the rescue!  The BitOne is an amazing product that we will cover in detail in a future post.  In addition to re-combining the audio signals, it acts as a multi-channel 30 band EQ, time alignment device, provides an auxiliary input (or 2) and is the ultimate line output converter  (among other things).   We’ve used plenty of BitOne’s before, but this time we were really going to put it through it’s paces.  This vehicle was the perfect playground for the BitOne.  As an added bonus, the DRC (remote control unit) for the BitOne fit nearly perfectly in the factory change holder to the left of the steering wheel.

Hertz Mille MLK2TWWhen it came time to pick speakers, the decision was simple.  We wanted the ultimate in high end sound from a 2-way system.  That narrowed the search to the Hertz Mille MLK2TW 2 way component set.  We mounted the woofer in the factory woofer location and the tweeter in the factory midrange location.  Great care was taken to make sure the speakers were aimed properly for the best imaging possible.   The back speakers remained stock and play off of the factory amplifier.  There is a small twist here.  The rear speakers would not be part of the main system.  For critical listening, the rear speakers would be turned off completely.  In the event that there would be a rear seat passenger, the rear speakers can be engaged to provide sound to the back.

Custom sub enclosure for  Lexus IS250Again, the sub proved to be an easy decision.   We wanted very defined and clear bass.  We also knew that this single sub would go into a small sealed enclosure in the trunk so it had to handle a good deal of power.  This lead us straight to the Hertz HX250.5 10″ subwoofer.  This sub handles power, works great in a small sealed box and sounds fantastic.  A custom fiberglass enclosure was built into the driver’s side of the trunk.  When you open the trunk, you would not know that the sub is there unless you were familiar with a Lexus IS250 trunk.

Lexus IS250 trunkFor amplification, we  went to the Audison LRX5.1K.  This 5 channel amplifier is an all in one solution designed specifically for bi-amped systems with a sub.  Channels 1 and 2 provide 60 watts to each of the tweeters.  Channels 3 and 4 send 170 watts to each of the doors woofers. A massive class D channel provides 750 watts to the subwoofer.  These power ratings are for the way that we chose to configure the system.  The amp can produce more power when being driven to lower impedances.  We chose not to do this to maximize sound quality and system headroom.

Hushmat Silencer MegabondAt Mobile Edge, we believe in sound deadening and encourage it in all of our jobs.  To be able to demonstrate exactly what proper sound deadening can do, we turned to Hushmat.  Hushmat is a leader in vehicle sound control.  We treated nearly every surface of the Lexus with Hushmat Ultra.  Three of the doors were treated, inside and out.  The driver’s side rear door was not treated with Ultra so that we could show customers the difference that it can make by doing a simple “knock” test.  The difference is truly amazing.    In addition to the Hushmat Ultra, we installed Hushmat Silencer Megabond in each of the 4 doors.  What Ultra does for low frequency vibrations, Silencer does for higher frequency noises such as road and wind noise.    When the vehicle was reassembled and we took it for the first ride, the noise floor difference was nothing short of astonishing!  An already quiet car is now nearly dead quiet while cruising down the highway.  Imagine what this did for the sound.

We installed a few other tricks into the vehicle:

  1. We added Bluetooth handsfree that works through the factory radio and outputs through the vehicle’s speakers.  This system is truly remarkable in both ease of use and sound quality.
  2. A custom usb port was installed into the factory cigarette lighter location.  Looking at the port, you would think that it was there when it left Japan.
  3. An iStreamer device was installed to boost the output level and overall sound quality of an iDevice.  In addition, the iStreamer will charge the device while it is in operation.  We have used the iStreamer in several vehicles and find the improvement in sound from an iDevice to be remarkable!
  4. We added an Audison 1.4 farad capacitor to improve overall sound quality of the system.  This is recommended in most every system that we do.
  5. We made a customer Lexan panel to go into the factory skihole location.  It was engraved with “Mobile Edge 2010 Retailer of the Year” and backlit in red neon.

Tuning the Lexus IS250 audio systemAfter the installation was completed, it came time to tune… and tune….. and tune some more.  Fortunately, Mobile Edge has all of the necessary tools to toon any system the right way.  We spent hours in the trunk with the Oscope getting the levels just perfect.  Once that was complete, we moved on to the driver’s seat with laptop and RTA in hand.  While the BitOne is a very  complex and detailed device, it takes a lot of time to properly set it up.  Crossover points need to be set, tested and changed.  Each output channel has it’s own 30 band EQ.  Time alignment has to be set up and then slowly dialed in to perfection and all of that is for the driver’s listening position.  Much of this has to be calibrated specifically for other listening positions.  In our case, we set up a passenger’s seat listening position for when we are demoing the system to clients.   When it was all said and done, we probably had close to 40 hours of setup and tuning in this vehicle.  It wasn’t until we were completely satisfied with the results that we announced the vehicle’s completion.

The Lexus rivals the sound of most high end home hi-fi setups.  The imaging and staging in this vehicle are nothing short of amazing.  The singer sounds as if he/she is hovering over the center of the hood.  You can pick out the locations of the other musicians across the top of the hood.  Fidelity and sound quality far exceed what you would normally come to expect from a high end car setup.  Don’t take my word for it.  Stop in sometime and take a listen for yourself.  This is not a boom system, but I would submit that this very well might be one of the very best sounds systems that you have ever heard.

Take a look at some of the build pictures below. Click on any picture to open up the slideshow.

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Consumer Electronics Trade Magazine, Dealerscope, Features Mobile Edge

A couple weeks ago, an industry friend of mine, Todd Ramsey , called to ask me a couple of questions for an article he was writing.  He asked if I would mind sending him some pictures of our store.  I did as asked and assumed that he was just in need of a few quotes and a picture.   I was very pleasantly surprised today when I opened my digital copy of Dealerscope and saw that the did a feature article on Mobile Edge.

Dealerscope is THE trade magazine for the Consumer Electronics industry.  They cover everything from washers and dryers to car audio and mobile phones.  Usually you see featured stories about the big players in the industry.  It was quite an honor for us to score a feature article!

Check it out for yourself HERE.

Mobile Edge Wins 2010 Mobile Electronics Retailer of the Year!

I am extremely proud to announce that Mobile Edge has won the 2010 Mobile Electronics Retailer of the Year Award!  The awards ceremony happened at the MERA Knowledgefest event held in Dallas Texas on October 10.   We made the top 5 last year, but this year we took home the big prize!  This is the Oscar of the mobile electronics industry!  The Super Bowl of autosound stores!  The ….. Well you get it… It is a really big deal in our industry and a small shop from a small town in Eastern PA took the top prize!

Mobile Edge Retailer of the Year

Kyle, Mitch, and Bob with the Retailer of the Year Trophy

Presentation ceremony

Owner Mitch Schaffer at the awards ceremony

Mobile Edge was up against the Best of the Best.  Shops from Salt Lake City, Independence, Daytona Beach, and a 358,000 square foot store with 1000 employees in suburban Chicago!  Obviously, this award was not based on sales volume!  What it was based on was sound business practices, outstanding customer service and quality installations.  After being nominated in the Spring, we were notified that we made the top 10 earlier this Summer.  We then put together a detailed package that describes our operations.  We explained everything from our customer service policies to the way we promote our store.  The judges used this information and did their own research to reach a decision.   I was very happy and surprised to find that their decision was Mobile Edge of Lehighton, PA, Population 5537.  This says a lot for the viability of small town, local business!

On a personal note, I want to say that there is no way that we would have won this without the dedicated and talented crew that I have.  Bob Mickonis is  the backbone of the business.  He is my right hand man.  I couldn’t do this without him.  Kyle Silliman is a professional installer.  He has been with us for over 5 years and has learned this business from the ground up. He is a great asset to Mobile Edge.  And let’s not forget about Betty Jean Hall who makes sure that the bills are paid, customers are called and the inventory is straight!   Finally, I want to thank our customers who have been loyal to us since we opened the doors in 1994.  This was truly an honor and I realize that our customers are what make it all happen!

The awards were presented by Mobile Electronics Magazine, a long time industry trade magazine. Peggy Finnley from K40 and Tony Frangiosa from Installernet presented the awards.  Check out a dark and grainy video of Mobile Edge being announced the winner below.

Coats for Kids in Full Swing at Mobile Edge

Last Year, Mobile Edge started a Coats For Kids program.  We announced it a little late on December 17th but still we were able to collect nearly 250 coats that were distributed locally to needy families.  So this year we decided to start a little early. Like right now!
Effective immediately, you can save up to $50 on a remote car starter at Mobile Edge when you bring a gently used or new child’s jacket or coat.  It is that simple.  Just follow these simple guidelines:
  • Preferably a child’s coat but we will take all sizes.
  • Coats only please.  No sweatshirts, etc.
  • Coats should be in decent shape.
  • You may bring more than one coat, however we will only be able to give one discount.
  • Discounts may not be combined with other offers.
  • One discount per household please.

Give us a call if you have any questions.  Hope to see you soon!

Check out the TV stories that were done on last years Coats For Kids Promotion:

Mobile Edge One of Top 3 Vote Getters for Retailer of the Year 2010

About a month ago, we found out that we had once again been nominated for Retailer of the Year. We were nominated last year and finished in the Top 5 nationwide. Getting nominated 2 years in a row made us all extremely proud. It says that we are in a group of 100 retailers nationwide that are viewed as the best of the best.

Like last year, we immediately started campaigning. This was pretty straightforward. We contacted our friends and associates within the industry and asked for their vote. It looks like most of them voted because a few days ago we found out that we are currently in the top 3 nationwide! What an honor for a small shop in a town of 10K people in Eastern PA! Voting ends on April 15th and we are hoping to again be a finalist for the Retailer of the Year!

Thanks to all who voted and if you are in the industry and reading this, click  HERE and vote for Mobile Edge!